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Wednesday, April 12, 2017

BOOM, PITTI BLOOMS - Countdown to Florence!

The energy, the beauty and the power of flowers is the main theme of the upcoming Pitti Uomo 92 with the slogan ‘BOOM, PITTI BLOOMS’
Pitti Immagine introduces its new flower-inspired short video produced by Art + Vibes and directed by Valentina Be, as a special digital project companion for its seasonal campaign in addition to the fair’s layout to be designed by Sergio Colantuoni. Model featured is Umberto Villahermosa @Independent Milano.
Pitti Uomo 92 runs from June 13 to 16, 2017 in Florence, Italy.

Wednesday, March 22, 2017

Hugo at Pitti Uomo 92!

Anwar Hadid, the little brother of models Bella and Gigi was tapped for the Spring/Summer 2017 campaign of Hugo. Photography by Harley Weir.

Hugo Boss will return to Pitti Uomo with its brand Hugo on June 13, 2017 with a combined mens and womenswear fashion show to present its Spring/Summer 2018 Collection.
This special event is added to the lineup of projects scheduled for the 92nd edition of fashion tradeshow Pitti Uomo, following up the previous announcement of J.W. Anderson as menswear guest designer, American designer Virgil Abloh’s brand Off-White’s fashion show and a special new exhibition entitled  ‘ The Ephemeral Museum of Fashion’ curated by Olivier Saillard to take place at the Pitti Palace.
Pitti Uomo 92 runs from June the 13th to the 16th, 2017 in Florence, Italy.




A look from Hugo Spring/Summer 2017 Collection.

Tuesday, March 14, 2017

Announcement! Pitti Uomo 92 Menswear Guest Designer: J.W. Anderson

International fashion tradeshow Pitti Immagine has announced that Jonathan Anderson with his eponymous label J.W. Anderson will be the menswear guest designer for its 92nd edition of Pitti Uomo to be held in Florence from June 13th to the 16th, 2017.

Thirty-two year old Jonathan Anderson was born in Northern Ireland and launched J.W. Anderson in 2008. After he showed the first collection of accessories that achieved great critical and commercial success, J.W. Anderson quickly became known as one of London's most innovative labels. The first capsule collection for women came in 2010. Ever since then, the brand has shown at London Fashion Week reaping extraordinary successes among the press and buyers all over the world.

J.W .Anderson has also become internationally recognized thanks to a series of prestigious awards: from the British Fashion Awards "Emerging Talent Award – Ready-to-Wear  (2012), to "The New Establishment Award" (2013) to "Menswear Designer of the Year" (2014). In 2015 he received the British Fashion Awards "Menswear" and "Womenswear Designer of the Year" awards – the first time that one designer took the prize in both categories. In 2013 the LVMH Fashion Group acquired a stake in J.W. Anderson, supporting the brand's growth. Soon after, Mr. Anderson was appointed Creative Director of Loewe (the Madrid-based LVMH luxury brand) where he immediately began reinventing the firm's codes.

The appointment will be on June 14, 2017, the data when  J.W. Anderson will make its Italian debut showing his men's collection Spring/Summer 2018 with a special event with the support of Pitti Immagine.

Looking forward to seeing you in Florence this summer!


J.W. Anderson Spring/Summer 2017.

Thursday, December 15, 2016

Pitti Dance Off coming soon!

Men’s fashion weeks are almost upon us once again, and as fashion’s finest prepare their jaunts to the world’s fashion capitals, Pitti Immagine has announced details surrounding Pitti Uomo’s 91st season.

Pitti Uomo 91 takes place January 10-13, 2017, and is titled “Pitti Dance Off.” The winter fair will portray the parallels between dance and fashion—two diverse forms of expression—and encourage freedom of personal styles. Reinterpreting and adding their own ironic twist, Pitti will reference the heritage of street dance and dance contests. Street dance being inextricably linked to streetwear, the theme indicates the growing acceptance of a once sneered upon fashion culture.

Once again, Pitti Immagine has worked with artists on a digital project accompanying the event. Director and photographer Dennison Bertram, creative consultant Gloria Maria Cappelletti, producer Morena Russo and choreographer Nicolò Besozzi worked together with the fair’s team to make “Pitti Dance Off”, a multimedia experience.

This season Fortezza de Basso will house 1,220 brands and collections, including 210 new names and big international brands such as Z Zegna, Tommy Hilfiger and Paul Smith. The creative partnership between Pitti Immagine and MINI continues bringing a series of projects focusing on new fashion talents, lifestyle trends and cultures.

New for 2017, “HI Beauty” is an area dedicated to fragrances, body care and grooming products, and cosmetic research specialists. While “MAKE” is a section showcasing artisanal products and their makers — a new generation of craftspeople from around the world that are dedicated to traditional production but in step with contemporary ideas.

Wednesday, November 2, 2016

Dane DeHaan for Prada Resort 2017

American actor Dane DeHaan, photographed by Willy Vanderperre for the Prada Resort 2017 Campaign.



Wednesday, October 26, 2016

Pitti Uomo 91 Menswear Guest Designer: Tim Coppens + Paul Smith, Golden Goose Deluxe Brand & Cottweiler for Reebok

Golden Goose Deluxe Brand.
International tradeshow Pitti Immagine unveils its first bunch of special guests for its upcoming 91st edition.
Included in this list; Belgian Tim Coppens as Menswear Guest Designer, who will premiere his FW 2017/18 men’s collection in Florence; icon of British design Paul Smith who will launch his contemporary line entitled PS by Paul Smith,  a special installation by Venetian label Golden Goose Deluxe Brand celebrating the 10th anniversary of its iconic sneakers and last but not least, the Cottweiler for Reebok event as the Designer Project that will feature Cottweiler’s designers Ben Cottrell and Matthew Dainty’s first collaboration with Reebok.
Another line-up of special projects is still to be revealed by Pitti Immagine in the next weeks.
Pitti Uomo 91 runs from January the 10th to 13th, 2017 in Florence, Italy.
Paul Smith.
Tim Coppens.
Ben Cottrell & Matthew Dainty from Cottweiler. 

Wednesday, June 22, 2016

The Male Model Music Project's Backstage Inspection Series: Les Hommes SS 2017

Photos by Ivan Guerrero
Exploring behind the scenes at Les Hommes Spring/Summer 2017 Backstage held at Palazzo Serbelloni in Milan!!