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Sunday, April 10, 2011

CREATING AUDIO; Sounds of the Backstage with FRANKY B for D&G/Dolce & Gabbana

Words & interview by Ivan Guerrero
The Male Model Music Project is always interested in the process of sound & musical creation, that's why we bring you once again Franky B, producer, DJ & sound designer from Milan.
Currently a member of abstract:groove, integrated creative studio founded by creative director Luigi Pane and executive producer Giada Risso, Franky B is in charge of the sound aspect for several advertising and communication projects.
For this ocassion, we talked about his latest work for Dolce & Gabbana and D&G, duty in which Franky B creates new and original sounds to illustrate their backstage videos.
Don't miss out the previous full interview with Franky B for The Male Model Music Project, HERE.
abstract:groove's new website is HERE.
Dolce & Gabbana's official site is HERE.

Tell us about the sounds you created this time for the new Dolce & Gabbana men's backstage video. What inspired these sounds?

Franky B: This time I've tried to shift an eighties flavour inspired by the character of Bryan Ferry(the Roxy Music's leader) who was one of the celebrities invited at the DG's Milano fashion show.

The inspiration was not like a musically mention into the track, it was a sort of my idea to design the sound inspired by that mood.

What about the D&G sounds?

Franky B: In this case, I tried to communicate more happiness and more "party people" style, combining a little bit of funk and disco music hooks...

"Eccentric Tailoring" for the DG collection. What are "eccentric sounds" in your opinion?

Franky B: Eccentric sounds?... I think that is more easy to say what are the good sounds, and it's really hard to have a good answer, cause I think that the music is one of the most individual emotion and I think that what is "eccentric-important-rich-hi quality" for me, maybe might be totally different for you..and so we go into a loop!!!

Every season, it's your duty to give sounds to the backstage video feature. What is the most difficult part in the progress of creation of brand new sounds to match a previous defined concept line, in this case for the DG/ D&G videos?

Franky B: The most difficult part is to exceed the level of the past, and it's hard because every time you work with a massive pledge and you try to make all that's possible to achieve it, but this time I got a really good help from Adriano Marrocco, a DG's manager with super musical skills.

Bryan Ferry is the actual inspiration for this DG episode of backstage sounds.

Tell us about your latest or upcoming projects and radio shows.

Franky B: Well, I'm playing every day on Alessio Bertallot's Rai Tunes a daily radio show of Rai Radio 2, hosted by Alessio Bertallot one of the most important italian DJ's and musicians, I'm very proud of this, because it is a wonderful experience.

I've got some gigs as a DJ in London, Austria and Italy of course and finally I have a 3 EP output with two labels Kenpo recordings and Globox, and I'm really happy for this.

Special thanks to Franky B and abstract:groove, for sharing with us this insight of their work.

Stream the men's backstage videos from DG/ D&G's site (direct links) HERE & HERE.

Check out the 'Miss Sicily' video for Dolce & Gabbana, also filmed & produced by abstract:groove

Dolce & Gabbana's official site, HERE.

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