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Saturday, February 4, 2012

The Male Model Music Project visits White Milano AW 2012-13 Edition/ Fair overview

Story & photos by Ivan Guerrero
The Male Model Music Project at White Autumn/Winter 2012-13 Milano Edition.
White is an international tradeshow showcasing a new generation of creators, designers and stylists. Also regarded as a platform of highly innovative and creative proportions, White is a breeding ground of ideas where fashion culture and lifestyle mix art, music, photography and communication fields. The fair is attended by a number of 12,200 buyers from several multibrands around the world.
Upcoming collections and special projects from small- medium sized independent brands of menswear, womensear, accesories are organized every season in Milan and New York City.
A platform for young creators and hot new brands. Selective and contemporary.Check out some shots!
For the occasion, I made a selection of brands and items that caught my attention, all of them featured at White Milano.







Norwegian Rain combines traditional men's tailoring with Japanese dressing traditions.






Erika Calesini was the chosen artist to present a collection of her work at the White Milano installation. She assembled recovered bicycle parts and set them as paintings, lamps and furnishing.(Erika has prevously exhibited in Miami, Los Angeles, New York, Barcelona and Venice)

Blue Jeans.

Bananas Blue.

Monoblocco.

Black & White Two.


A collaboration project between Dazed & Confused Magazine and renowned photographer Rankin presenting an edition of 20 covers to celebrate the 20th anniversary of the publication.
Featuring 20 personalities that go from actors and musicians to visual artists who have been part of the history of the magazine.

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