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Saturday, February 4, 2012

Pink Evening!! The Male Model Music Project at Luisa Via Roma's Firenze 4Ever 4th Edition Closing Party

Story & photos by Ivan Guerrero

After 17 hours on an airplane, The Male Model Music Project attended Luisa Via Roma's traditional Firenze 4Ever party, now on its 4th edition.
The closing event themed 'Pink Carpet Party' once again gathered the most influential fashion bloggers from Italy and all over the world.
This particular event marks the end of the biannual contest/'atelier' organized by prestigious fashion department store Luisa Via Roma in which a select group of bloggers meet and create exclusive looks in a denominated Style Lab, that for the ocassion, celebrated the 'marriage' between music and fashion.
Check out my photos and further details of the evening.
Special thanks to Giorgio Schimmenti from George Fashion Dreamworld for taking the photos that feature my appearance & Luisa Via Roma for the invitation!

The set on the entrance awaits the guests to be photographed upon their arrival.

Vittorio Cordella, Ceo & Founder of White Room Factory Milano.

Chiara Ferragni from The Blonde Salad & Viviana Aureli from La Modaiola.
Lisa Risso, blogger and author of the book 'Single ma non sola' (Single but not alone) & company.

Bryanboy & Giorgio Schimmenti from Giorgio Fashion Dream World.
Irene Colzi from Irene's Closet.

Bryanboy & myself. (Special thanks to Giorgio for the shot!)

Chiara Ferragni from The Blonde Salad & myself get extra flashed!!
Andy Torres from Style Scrapbook & Viviana Aureli from La Modaiola gladly pose for The Male Model Music Project lens!!

Viviana Aureli & myself.

Nice ladies in attendance.

Viviana & Irene enjoy the evening.

Hot models say cheers!!

'Pug Dogs for Happy Kids' is an initiative from Luisa Via Roma, bloggers, designers and fashionistas for UNICEF in support of the boys of China and Bangladesh. The project features 21 puppies customized by influential fashion designers, which are to be auctioned in the upcoming months. All the funds will proceed to charity.

Some hot creations from Sicilian fashion designer Fausto Puglisi were on exhibition at the store.

Myself trying to take a self-portrait!!
Paella, drinks & sweet treats were offered to the guests.

Canolli Siciliani & Chocolate mini pastries!!!
The first performance of the evening was in charge of indie rock musician Joan Wasser, lead singer and guitar player from Joan as Police Woman, electronic,'punk rock R&B' style band who have previously performed with Rufus Wainwright, Lou Reed and Anthony & The Johnsons, just to mention some.

The 2nd guest was British DJ and producer James Lavelle, founder of the musical project UNKLE.
UNKLE has had several hot collaborations with some of the most influential producers of 'new music'(Air, DJ Shadow, DJ Krush, etc.) His website is HERE.

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