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Saturday, July 14, 2012

And yet back in Florence!! Pitti Uomo 82: The Fair

Story & photos by Ivan Guerrero The Male Model Music Project is back again in Florence to attend Pitti Immagine Uomo 82 which highlighted the Spring/Summer 2013 season and of course, a new selection of talents and creators of the men's wardrobe. For this occasion, according to official sources, the tradeshow hosted 1059 brands and participating firms which continously grow in number each edition. A final attendance number of 17,800 buyers from which 10,400 were Italian and 7,400 foreign. Most of them proceeding from the world's most important retailers, both large and small.
New projects and initiatives were held, such as Alternative Set, featuring a selection of small events/ performances held inside the Fortezza da Basso in order to spice up the Pitti experience.
Check out my shots of the tradeshow, various curiosities and the selection I have made from my favourite'New Beats', the section dedicated to debuts and young designers. All of them in separate posts to make it easier to browse and locate for future reference.
WonderFood Pitti was the theme of the edition, the key topic; 'the land where food is grown and produced' featuring gardens watched over by an entourage of scarecrows wearing clothes designed for the occasion by a select group of brands from all over the world.
Stands selling fruit, beverages, ice candy and other groceries could be found all over the Fortezza, refreshing escapade of the visitors from the extreme summer heat of Florence during the 4 days of the show.

Model wearing Francesco Alosi.
Hats from Move Roma.

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