Story & photos by Ivan Guerrero
American based fashion house Joseph Abboud's Autumn/Winter 2013-14 Collection under the creative direction of Bernardo Rojo presents a futuristic and spatial approach to men's fashion. An elegant man with a metallic stamina and space cadet force that embraces technology. Strength, distinction and masculinity that defines a forward-thinking man. No, It's not the man on the moon after all, I am talking about the Joseph Abboud man.
Check out my photographs from the backstage of the show held as a special event (and debut of the label in Italy) at Pitti Uomo in Florence.
Bernardo Rojo (right) supervises all the final details before the show.