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Saturday, April 27, 2013

The Male Model Music Project's Womenswear Selection/ ALTER EGO

Story & photos by Ivan Guerrero

Afro modern fashion from Alter Ego Lagos, created by architect/ designer Ego Maduekwe(above in pic)back in 2007. The label showcased for the first time at MTN Lagos Fashion and Design Week in 2012.
Despite not having a formal training in fashion, Ego used to design clothes for friends and family from an early age, developing an interest in art, design and architecture that have influenced her creations also inspired by the subtle side of Africa, its prints and the idea of a modern Nigerian queen; Elegant, feminine, vibrant and sensible.
Traditional roots; the Nigerian queen's stamp prints are a leitmotiv of Alter Ego's label.

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