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Thursday, April 9, 2015

Pitti Uomo 88: That's Pitticolor! Fashion Film by Luca Finotti

International menswear tradeshow Pitti Immagine Uomo presents its brand new campaign for the Spring/Summer 2016 season; 'That's Pitticolor!'
As suggested by the title, "color" will be the key theme of the fair; "the colors that surrounds us, the colors that we wear, that are inside us and before our eyes." 
For the fist time Pitti Immagine (and from this season onwards) introduces a digital art project in cooperation with various directors/artists to complete its campaign. In the first take, we have a new production in charge of Luca Finotti, a renowned and regular figure in the fashion advertising and film direction scene in Italy. 

The 88th edition of Pitti Uomo runs from June 16 to 19, 2015 in Florence, Italy.
Looking forward to seeing you there!
(If my ears and memory are still good, the film features a sample/remix of Mr. Sandman, tune created by Pat Ballard in 1954, performed by The Chordettes)

Director: Luca Finotti @AtomoManagement
Art director: Stefano Roncato
Models: André Bona @Elite - Bianka @Women
Hair : Gabriele Trezzi @closeup milano
Make-up: Giorgia Pambianchi @AtomoManagement
Stylist: Agnes Schulz @AtomoManagement

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