Story by Ivan Guerrero
That’s Pitticolor! will be the new (and colorful) layout designed by Oliviero Baldini that will bring up the spirit of the Fortezza da Basso, the official venue of the fair. Above: Brazilian model André Bona stars in Pitti Uomo’s first ever clip signed by Luca Finotti.
From June 16 to 19, Pitti Uomo will celebrate its 88th edition and for the occasion a new lineup of special events and shows are on schedule in Florence!
In addition to the previously announced guest designers ( Menswear: Moschino by Jeremy Scott and Womenswear: Thomas Tait) Pitti brings again its project dedicated to support fresh talent in fashion; Pitti Italics, featuring this season: Arthur Arbesser, Casamadre and Louis Leeman, ‘Il Signor Nino’, a special exhibition celebrating Italian men’s fashion figure Nino Cerruti curated by Angelo Flaccavento and Nino Cerruti himself, and Carlo Brandelli for Kilgour as the Designer Project, who will host a site-specific performance at the magnificent Palazzo Medici Riccardi.
Important to mention that the Pitti W section of the fair dedicated to womenswear, ceases its labelled participation, however some womens collections might be showcased within the tradeshow as an exercise of integration in some brands.
The agenda also includes a special edition of the Guest Nation Project; Constellation Africa with ITC Ethical Fashion Initiative, a new setting to promote young and talented designers from Africa, a new edition of the Who Is On Next? competition in cooperation with Alta Roma and L’Uomo Vogue, the presentation of Ports 1961 Spring/Summer 2016 Collection, C.P. Company’s 40th Anniversary’s event, ‘The Civilization of Color’ exhibition by Cariaggi (the art of dyeing textiles) to be held in Palazzo Vecchio and a presentation of the Calcio Storico Fiorentino (Florence Historic Football team) in Piazza Santa Croce as a welcoming act to the visitors of the international tradeshow, just to mention some of the highlights this season.
You can find some my coverage/backstage photography and all the previous events of Pitti Uomo, HERE and HERE.
1150 brands/ collections are expected to be present this season. 40% of the total are from outside of Italy. The tradeshow will be divided in 15 sections and a bunch of special projects/initiatives from department stores around the world are scheduled for this edition, for example Saks Fifth Avenue will launch a special project promoting a group of Italian brands (including some Pitti Uomo iconic names) in all the stores throughout the United States. Also a special issue of the Saks catalogue featuring iconic sites of Florence is set to be released.