The new theme of the 89th edition of International Menswear Tradeshow Pitti Immagine Uomo is entitled PITTI GENERATION(S) and it will talk about the "coexistence of different generations in today's fashion and styles", in support of the philosophy that age is a state of mind, presented with a layout designed by Oliviero Baldini featured at the Fortezza da Basso's (Pitti's official tradeshow venue) different sections.
An exclusive capsule, limited-edition collection– inspired by PITTI GENERATION(S), - of items distributed by an original, itinerant temporary shop, a project produced in cooperation with the design brand Seletti and Toiletpaper, the Maurizio Cattelan and Pierpaolo Ferrari’s cult magazine.
In addition to this initiave, Pitti Immagine will deliver a new instalment of its special collaboration video project for the fair's seasonal campaigns, following its debut with 'That's Pitticolor!' (June 2015) directed by Luca Finotti.
Check out some of my previous coverage at Pitti Uomo's past editions, HERE.
Pitti Uomo 89 runs from January the 12th to 15th, 2016 in Florence, Italy.