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Thursday, December 10, 2015

PITTI GENERATION(S) by Pasquale Abbattista

Pitti Immagine presents its new campaign video for the Autumn/Winter 2016-17 season, in charge of artist Pasquale Abbattista who introduces PITTI GENERATION(S), the concept line and essence of the tradeshow for its 89th edition; the transformation and the ability of style to overlap, merge and change subjects from different generations and backgrounds into each other.
PITTI GENERATION(S) is the second instalment of Pitti's video project that was introduced last june for the the Spring/Summer 2016 edition with Luca Finotti's 'That's Pitticolor!'
Pitti Uomo 89 hits Florence from January the 12th to 15th, 2016.

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