Models are ready for the show! Florence-born designer Federico Curradi launched his debut menswear collection with a special presentation for the Pitti Italics program during Pitti Uomo 89. One of his previous and relevant experiences include fashion houses like Roberto Cavalli, Ermanno Scervino and the Creative Direction of Iceberg. More pics HERE.
A special selection of my images during the latest Fall/Winter 2016-17 session of International Menswear Tradeshow Pitti Immagine Uomo which has reached its 89th edition! focusing in a bunch of hot projects and special events featuring the fair's unique touch for creating top-notch spectacles and new ways of interpretation/ presentation of fashion and contemporary lifestyle. Also included: a group of fashion shows I have attended in Milan afterwards!
Pitti Generation(s) was the fair's theme featuring a layout designed by Oliviero Baldini that dressed the highly-attended Fortezza da Basso during the tradeshow that celebrated an expected record-breaking edition with a total of 36,000 visitors, including buyers, press and quality members of the trade. Foreign markets that topped the edition were Germany, Japan, Spain and UK, with also relevant and increasing participation from Turkey, Holland, France, USA and China, just to mention some. Not only a tradeshow! but also a place of encounter of trends and personalities related to fashion and style from different backgrounds. A space to see and to be seen, which has a gained a special reputation by its own merits among the fashion community focused in men's fashion all over the world.
During the Opening Ceremony, relevant authorities headed by major Dario Nardella and the new President of Centro di Firenze per la Moda Italiana; Andrea Cavicchi discussed the upcoming program and the highlight of the remodeling project of the Fortezza da Basso (Pitti Uomo's fair venue) starting in 2016. Models line up before Vittorio Branchizio's fashion show at Dogana, also presented under the lights of the Pitti Italics initiative, Pitti Immagine's project dedicated to promote and showcase freash and upcoming Italian talent in fashion. More pics HERE.
A very special visit to IED (Istituto Europeo di Design -European Institute of Design) where I was introduced to director Alessandro Colombo who gladly showed me around the school and presented their latest project with the Italian brand SAVE THE DUCK, featuring a reinterpretation of a selection of jackets worked by the Fashion Design students. You can find the rest of the story HERE.
Korean designer Juun. J was tapped as Menswear Guest Designer of Pitti Uomo 89. A fashion show took place at Stazione Leopolda celebrating this highlight of the edition with the presentation of his Fall-Winter 2016 Collection featuring his particular take on men's wardrobe pieces and focus in genderless fashion. More pics HERE.
"Generation Africa", a collaboration project between Pitti Immagine and ITC ETHICAL FASHION INITIATIVE with the intention to promote a group of young and talented fashion designers from Africa.
Pitti Uomo 89 Womenswear Guest Designer; Marco de Vincenzo presented 'Inlusionem', an artistic installation of opaque mirrors, fantasy and color lights at the reopening of storic Teatro Niccolini after 20 years. More pics HERE.
Backstage at the presentation of adidas Originals by Japanese label White Mountaineering headed by Yosuke Aizawa, as the Designer Project of Pitti Uomo 89. More pics HERE.
Model sensation Lucky Blue Smith before Ports 1961 Fall/Winter 2016 show by Milan Vukmirovic. More pics HERE.
All set for Corneliani Fall/Winter 2016 Show in Milan! More pics HERE.
The beauty of an English evening with DAKS for its Fall/Winter 2016-17 Collection. More pics HERE.
Velvet and fur elegance at Ermanno Scervino Fall/Winter 2016 Backstage! More pics HERE.