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Wednesday, March 22, 2017

Hugo at Pitti Uomo 92!

Anwar Hadid, the little brother of models Bella and Gigi was tapped for the Spring/Summer 2017 campaign of Hugo. Photography by Harley Weir.

Hugo Boss will return to Pitti Uomo with its brand Hugo on June 13, 2017 with a combined mens and womenswear fashion show to present its Spring/Summer 2018 Collection.
This special event is added to the lineup of projects scheduled for the 92nd edition of fashion tradeshow Pitti Uomo, following up the previous announcement of J.W. Anderson as menswear guest designer, American designer Virgil Abloh’s brand Off-White’s fashion show and a special new exhibition entitled  ‘ The Ephemeral Museum of Fashion’ curated by Olivier Saillard to take place at the Pitti Palace.
Pitti Uomo 92 runs from June the 13th to the 16th, 2017 in Florence, Italy.

A look from Hugo Spring/Summer 2017 Collection.

Tuesday, March 14, 2017

Announcement! Pitti Uomo 92 Menswear Guest Designer: J.W. Anderson

International fashion tradeshow Pitti Immagine has announced that Jonathan Anderson with his eponymous label J.W. Anderson will be the menswear guest designer for its 92nd edition of Pitti Uomo to be held in Florence from June 13th to the 16th, 2017.

Thirty-two year old Jonathan Anderson was born in Northern Ireland and launched J.W. Anderson in 2008. After he showed the first collection of accessories that achieved great critical and commercial success, J.W. Anderson quickly became known as one of London's most innovative labels. The first capsule collection for women came in 2010. Ever since then, the brand has shown at London Fashion Week reaping extraordinary successes among the press and buyers all over the world.

J.W .Anderson has also become internationally recognized thanks to a series of prestigious awards: from the British Fashion Awards "Emerging Talent Award – Ready-to-Wear  (2012), to "The New Establishment Award" (2013) to "Menswear Designer of the Year" (2014). In 2015 he received the British Fashion Awards "Menswear" and "Womenswear Designer of the Year" awards – the first time that one designer took the prize in both categories. In 2013 the LVMH Fashion Group acquired a stake in J.W. Anderson, supporting the brand's growth. Soon after, Mr. Anderson was appointed Creative Director of Loewe (the Madrid-based LVMH luxury brand) where he immediately began reinventing the firm's codes.

The appointment will be on June 14, 2017, the data when  J.W. Anderson will make its Italian debut showing his men's collection Spring/Summer 2018 with a special event with the support of Pitti Immagine.

Looking forward to seeing you in Florence this summer!

J.W. Anderson Spring/Summer 2017.