During Pitti Uomo 94, a new project from Fondazione Pitti Discovery will be unveiled: FANATIC FEELINGS - Fashion Plays Football, an exhibition curated by Markus Ebner, founder of German fashion magazines Achtung Mode and Sepp Football Fashion and contemporary art critic Francesco Bonami.
Through a broad multimedia presentation, FANATIC FEELINGS will highlight the pioneering impact football has had on the world of men’s fashion igniting the fusion of tailoring and sportswear.
There will also be new exclusively commissioned photography and design projects. The exhibition will also trace the lives of soccer icons and fashion enthusiasts such as George Best, Eric Cantona or Gigi Meroni, who helped launch the close ties between football and costume. A special Street Style section featuring soccer stars will also be included.
Pitti Uomo runs from June 12 to 15 in Florence, but the exhibition will remain open to the public until July 22, 2018.